What is Campaign Management?

Campaign Management or Marketing Automation is the planning, execution, tracking, and analysis of a marketing campaign using an enterprise Campaign Management or Marketing Automation platform.

Opportunities in Campaign Management

Acquiring new customers and retaining and deriving value from existing customers is key to growing revenues. Campaign Management plays a crucial role in this, making it a key function within an organization poised for exponential growth. The Multichannel Campaign Management Market size is projected to reach USD 12.02 Billion by 2028, growing at a CAGR of 18.55% from 2021 to 2028.

Currently, there are more than 27,000 job openings listed in Naukri under Campaign Management. Being in Campaign Management gives you the opportunity to work with any B2C brand that wants to run marketing campaigns targeted at acquiring new customers and retaining and deriving value from existing customers.

Program Curriculum

Broadly speaking the course will cover –

  • Fundamentals of marketing campaigns
  • Fundamentals of campaign management
  • SQL concepts
  • SQL functions for campaign management
  • Fundamentals of Unica Campaign
  • Creating a campaign in Unica Campaign
  • Data selection and manipulation in Unica Campaign
  • Data refinement and output generation
  • Fundamentals of Unica Interact
  • Creating campaigns using Unica Interact
  • Setting up Salesforce Marketing Cloud
  • Fundamentals of Email Studio
  • Fundamentals of Content Builder
  • Creating customer journeys with Journey Builder
  • Fundamentals of Adobe Campaign
  • Campaign orchestration with Adobe Campaign
  • Content creation and delivery with Adobe Campaign
  • Exploring Adobe Campaign reports