What is Digital Analytics?

Digital analytics is the process of analyzing digital data from various sources like websites, mobile applications etc. and delivering insights to improve specific areas. It gives a clear picture about the behavior of users and customers so businesses can make informed decisions.

Opportunities in Digital Analytics

Digital Analytics is one of the high-demand categories poised for excellent growth. It is one of the core functions across organizations that aspire to be data-driven. According to Spend Edge, the Digital Analytics market is poised to grow by USD 17 Billion, progressing at a CAGR of almost 21.98%. Web Analytics is a part of this. Currently, there are more than 23,000 openings listed in Naukri under Web Analytics. Being in Digital Analytics gives you the opportunity to work with any brand that has a digital presence.

Program Curriculum

Broadly speaking the course will cover –

  • Fundamentals of digital analytics
  • Types of data capture
  • Fundamentals of JavaScript and Tag Management System
  • Key functions in Microsoft Excel essential to digital analytics
  • Fundamentals of Google Analytics
  • Comprehensive understanding of reports in Google Analytics
  • Fundamentals of campaign and conversion tracking
  • Implementing Google Analytics
  • Setting up data collection and processing in Google Analytics
  • Advanced Analysis using Google Analytics
  • Practical training in Data Studio
  • Fundamentals of Adobe Analytics
  • Types of reports in Adobe Analytics
  • Understanding Adobe Analytics Workspace
  • Implementing Adobe Analytics
  • Building reports in Adobe Analytics